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Lions District 20K2 |
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Nassau County & Bermuda |
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Dear Club Officer, Things could be worse. That’s not a phrase that we’ve heard very often in 2009 when it seems that every day brings news of another economic “worst.” Are these really the worst economic times since the 1930s? Who knows and, frankly, does it really matter? In my travels around the world as president I have met people whose villages were devastated by disease, whose countries were battered by natural disasters and for whom a new pair of eyeglasses was an unimaginable luxury. I was in my hometown of New York in the terrible days after September 11, 2001 with other Lions supporting the rescue and recovery workers at the World Trade Center site. Yes, there are worse things than a shrinking retirement fund. Because Lions’ mission is to serve, it comes as no surprise to us that many of our neighbors are in need, but we also recognize that in 2009 there may be many more of them. This presents the everyday miracle workers of Lions Clubs International with enormous challenges and opportunities. Lions have never shrunk from a challenge and I am confident that they never will, so let me point-out the opportunity in the current situation. Despite the tragedy in the world we Lions remain optimistic about the fundamental goodness of people. Therefore, we must assume that when the need is greater more people will want to help and those already helping will want to help more. Lions Clubs are the perfect vehicle for these people to engage their energies and sometimes all we need do is remove obstacles from their path. This may mean moving midday meetings to evenings when more working people can attend. It may mean holding meetings in a member’s home to save members the cost of a restaurant meal. It may mean changing the dues structure or becoming a family-friendly club. If these ideas seem a bit frightening because your club has a “but-we’ve-never-done-it-that-way” attitude, please remember that these are in fact small changes and totally under your control. Members – and prospective members – are our clients and nothing – Absolutely nothing! – should stand in the way of adjusting to their needs. Such administrative changes are, in fact, a way of “clearing the decks” for the most potent membership recruitment and retention tool of all – relevant and effective service projects. Please keep in mind that relevant and effective does not mean big and complicated. Many times small things make a big difference for those in need. Families with infants and toddlers may need disposable diapers. Someone who has lost a job may need transportation to a job interview. Being effective does mean being creative. A pre-paid telephone card may be just the thing to keep a breadwinner’s job search on track. Don’t let “we’ve-never-done-that-before” stop you! Being relevant does mean meeting pressing needs. In 2009 a food pantry may be more important to your community than a park. As Lions in the 21st century it’s your job to find out and respond accordingly. Worldwide Induction Day on April 25 is an ideal opportunity to showcase your club’s service potential for the community. Linking your most creative and important service initiative to the worldwide induction ceremony for new members could make an appealing story for local media. For help reaching print and broadcast media in your area please see Lions Worldwide Induction Day Club and District Planning Guide and customize the news release template for your club and community. I urge you to participate in this event in solidarity with Lions around the world. I wish you every success in meeting the challenges and taking advantage of the opportunities that this year offers. Thank you for all you do, Sincerely, President Al The International Association of Lions Clubs |